About Us  

Frugal is a leading IT consultancy firm that delivers innovative technology solutions to clients across various industries. Our services include software development, IT infrastructure, data analytics, and strategic consulting. We pride ourselves on helping organisations leverage technology to achieve their business objectives and enhance operational efficiency.

Position Overview:

We are looking for a creative and strategic Marketing Consultant to join our team. The ideal candidate will have a deep understanding of the IT consultancy landscape and possess the skills to design and implement effective marketing strategies. As a Marketing Consultant, you will collaborate with internal teams to create campaigns that enhance brand visibility, generate leads, and drive growth. This role requires a blend of analytical thinking, creativity, and strong communication skills.

Key Responsibilities:

-Marketing Strategy & Planning: 

  – Develop and implement comprehensive marketing strategies tailored to the IT consultancy market.

  – Conduct market research to identify trends, opportunities, and competitive positioning.

  – Define target audiences and create customer personas to guide marketing efforts.

– Campaign Development & Execution: 

  – Design, plan, and execute multi-channel marketing campaigns, including digital, content, email, social media, and events.

  – Create compelling content that resonates with target audiences, including blog posts, white papers, case studies, and more.

  – Oversee the production of marketing materials, ensuring consistency with brand guidelines.

– Brand Management & Positioning:

  – Strengthen the company’s brand presence and reputation in the market.

  – Develop key messaging and positioning statements that differentiate the company from competitors.

  – Monitor brand perception and make recommendations for improvement.

– Lead Generation & Analytics:

  – Implement lead generation strategies to attract and convert potential clients.

  – Analyze campaign performance using tools like Google Analytics, CRM systems, and other metrics.

  – Provide insights and recommendations based on data to optimise marketing efforts and ROI.

– Collaboration & Communication:

  – Work closely with sales, product, and technical teams to align marketing strategies with business objectives.

  – Liaise with external vendors, agencies, and partners to execute marketing initiatives.

  – Present marketing plans and results to stakeholders and adjust strategies as needed.

Qualifications:

– Bachelor’s degree in Marketing, Business, Communications, or a related field.

– 5+ years of experience in marketing, preferably within the IT or technology sector.

– Proven track record of developing and executing successful marketing campaigns.

– Strong understanding of digital marketing tools and platforms (e.g., SEO, SEM, social media, email marketing).

– Excellent writing, editing, and communication skills.

– Analytical mindset with the ability to interpret data and make data-driven decisions.

– Experience with marketing automation tools and CRM systems.

– Creative thinking and problem-solving skills.

– Ability to work independently and manage multiple projects simultaneously.

What We Offer:

– Competitive compensation package.

– Flexible work arrangements.

– Opportunity to work on diverse and innovative projects.

– Professional growth and development opportunities.

– A collaborative and inclusive work environment.